Đorđe Petrović — Family Business Advisor | Professionalization & Succession
Đorđe Petrović
Family Businesses · Management · Succession

Đorđe Petrović

I help family businesses thrive across generations.

Professionalizing the business, ownership governance and succession — from clear decision-making rules to preparing the next generation of owners.

200+ companies 15+ years of experience EBRD Consultant Co-Founder FBN Adria
Book a consultation → View books
Đorđe Petrović — family business advisor
Author of two books EBRD Consultant Co-Founder FBN Adria 200+ companies 200,000+ community members 10+ countries
Video · Keynote

How owners build family businesses that last for generations

One of the most-watched talks on the professionalization, management and succession of family businesses.

177,000+ views on YouTube

If you run a family business or are preparing successors to take on responsibility, this talk offers a practical framework for professionalization, managing the company and long-term growth.

  • The difference between family, ownership and business
  • The most common mistakes family business owners make
  • How to prepare the company for the next generation
Keynote: How to manage a family business — Đorđe Petrović Keynote
177,000+
keynote views
24,000+
YouTube subscribers
200,000+
community members
15+
years working with family businesses
Results

Results achieved by the companies I've worked with

Professionalization, management and succession must deliver measurable results.

Case study · Pharma

How Farmont MP grew net profit by 78% in 12 months

Pharma · 80 employees · Podgorica
ChallengeAll key decisions depended on the owner, without clear organization, processes or a management structure.
SolutionBusiness professionalization, organizational design and a family constitution.
ResultA system that runs independently of the owner and measurable growth within the first 12 months.
Read the full case study →
+25%
revenue
+78%
net profit
Farmont MP
Pharma · 80 employees
+25%
revenue
+78%
net profit

Business professionalization, organizational design and a family constitution.

View case study →
Patrol023
IT industry · 180 employees
+100%
revenue
+150%
net profit

Company professionalization and organizational development.

View case study →
Inspira Group
Internet & digital services · 180 employees
+50%
revenue
+94%
net profit

Corporate strategy and organizational design.

View case study →
Client testimonials

What company owners say

Recommendations from owners and leaders of family businesses I've worked with.

A top team of professionals with immense knowledge. A truly warm recommendation.
Sanja Jakovljević
Sanja Jakovljević
Founder & Director, Beorol Prima
Outstanding work with Đorđe helped us create our corporate and business strategy.
Branimir Gajić
Branimir Gajić
Co-Founder & CEO, Inspira Group
We didn't believe we could step back from the day-to-day business and have the company keep running without us.
Milan Ristić
Milan Ristić
Second generation, Patrol023
Trust

Why family business owners work with me

More than a consultant — a partner in the professionalization, management and succession of family businesses.

For the past 15+ years I have worked with owners and successors of family businesses across the region, helping them professionalize operations, introduce clear management and decision-making systems, and prepare the next generation of leaders.

Focus on family businesses

I don't work across all industries and every type of organization. The focus is exclusively on owners, successors and the management of family businesses.

Hands-on experience

More than 200 companies in Serbia, Bosnia, Montenegro and the region — of different sizes and industries — helped me recognize the patterns that deliver results.

International family-business management models

FBN, EBRD and international experience adapted to the reality of family businesses in Southeast Europe.

From idea to implementation

From strategy and management systems to processes, KPIs and successor development — we see the changes through together.

200+ companies EBRD Consultant Co-Founder FBN Adria Author of two books 200,000+ community members
How I help

How I help family businesses grow across generations

From business professionalization and ownership governance to succession and developing the next generation of owners.

Primary areas of work
01

How to make the company independent of one person

Organization, processes and accountability.

Moving from a model where the owner makes every decision to a system with clear processes, accountability and management.

See how I work →
02

How to prepare the next generation

Successor development and a transition plan.

Gradual, planned development of successors — from preparing for the ownership role to taking on responsibility.

See how I work →
03

How to make better decisions in a growing company

Boards, ownership structures and management systems.

Introducing clear management systems, boards and decision-making rules — who decides, how, and on what, in both the company and the family.

See how I work →
Specialized areas
04

How to align family, ownership and business

A clear separation of roles and responsibilities so the company can grow without unnecessary conflict.

Learn more about the approach →
05

Rules that prevent future family conflicts

Family constitutions, ownership agreements and decision-making mechanisms among family members.

Learn more about the approach →
06

Developing responsible owners and leaders

Educating owners, successors and family members for the long-term management of the company.

Learn more about the approach →

Not sure where your company stands?

Book a consultation and we'll identify the key challenges facing your family business.

Book a consultation →
Market trust

More than 200 companies and institutions

Over the past 15+ years I have worked with owners, successors and management teams of family and private companies across the region.

200+
companies
15+
years of experience
10+
countries

From manufacturing and trade to pharma, IT and professional services.

Companies and institutions Đorđe Petrović has worked with

Franca  •  Farmont  •  Keramika Jovanović  •  Inspira  •  Jugotex  •  Beorol  •  Patrol023  •  Pile

Is your family business ready for the next phase of growth?

We'll talk about professionalization, managing the company, succession and developing the next generation of owners.

Book a consultation → View case studies
Contact

Book a consultation

If you run a family business and are facing questions of growth, professionalization, management or succession, get in touch. You'll speak directly with Đorđe Petrović — it takes 30 minutes and there is no obligation.

What does the first conversation look like?

30 minutes · No obligation · Directly with Đorđe Petrović
1We get to know your company
2We understand the key challenges
3We propose the next steps

Author

Books

Two books born out of work with more than 200 family businesses and hundreds of owners and successors across the region.

Book: Savremena porodična kompanija — Đorđe Petrović
Bestseller

The Modern Family Company

A practical guide for owners and successors who want to build a company that lasts for generations.

  • Business professionalization
  • Management and decision-making
  • Succession and successor development
Bestselling edition Used by owners across the region
Order the book →
Book: Umetnost preduzetništva — Đorđe Petrović
New edition

The Art of Entrepreneurship

Lessons, experiences and insights from conversations with successful entrepreneurs.

Order the book →
Institutions & roles

Active in leading family-business initiatives

International experience and regional leadership in organizations shaping the future of family businesses.

CEO & Co-Founder
FBN Adria

The organization bringing together owners and successors of family businesses in the region, part of the global Family Business Network.

Accredited consultant
EBRD

European Bank for Reconstruction and Development — engaged on company professionalization and development.

President of the Family Business Section
Serbian Chamber of Commerce

Initiator of the family-business community and programs for owners and successors.

FBN Adria EBRD Serbian Chamber of Commerce Companies Connected Ja, Preduzetnik
15+
years of work
200+
companies
10+
countries
200,000+
community members
Public speaking

I speak at events shaping the future of family businesses

From international conferences and European institutions to regional business summits and expert media.

European Family Businesses Policy Day, Brussels
Brussels, Belgium European Family Businesses Policy Day Discussions on Europe's competitiveness and the future of family businesses. Learn more →
Eurochambers SME Event, European Parliament
European Parliament, Brussels Eurochambers SME Event Conversations on the role of family businesses in the European economy. Learn more →
FBN Adria
International network FBN Adria Talks and workshops for owners and successors of family businesses. Learn more →
Family Business Summit
Regional summit Family Business Summit A keynote to owners and company leaders at the largest regional event. Learn more →
ProCredit Connect Regional B2B Summit, Sarajevo
Regional B2B summit ProCredit Connect Regional B2B Summit A talk on company professionalization and development. Learn more →
TV & media appearances
Media TV & media appearances Interviews and expert commentary on family business, succession and company management. Learn more →
Media & speaking

Over the past 15+ years I have taken part in hundreds of events, conferences, panels and media appearances dedicated to the development of family businesses and entrepreneurship.

TV appearances

Expert interviews and TV shows.

Podcasts

Conversations with entrepreneurs and company owners.

Conferences

International and regional business events.

Panel discussions

Discussions with company and institution leaders.
Insights

Family business insights

Models and tools that help owners better run and pass on a family business.

Management · Featured

The Three-Circle Model

How to separate family, ownership and management — and why it is the foundation of every healthy family business that wants to grow without conflict. A practical framework that helps owners separate emotions, ownership interests and business decisions.

Key topics: family · ownership · management  ·  6 min read
Read the full article →
Succession

How to plan succession

Steps for a gradual, painless transfer of ownership and responsibility to the next generation.

Read →
Guide · PDF

Family Constitution Guide

A family constitution template with a real-world example — how to set the rules of family, ownership and decision-making before conflicts arise.

Download the guide →
View all articles →
Đorđe Petrović — business portrait
My story

From sport and entrepreneurship to working with family businesses

My professional path began in sport, and I carried the principles of discipline and consistency into entrepreneurship and consulting. The turning point was meeting my mentor Eric from the Netherlands, who opened the world of family-business professionalization to me.

Through years of working with owners across the region I built an approach that blends international family-business management models with the reality of our companies — authentic and applicable.

Read the full story →