About — Đorđe Petrović
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About

Đorđe Petrović

Family business advisor

Đorđe Petrović — poslovni portret

I help owners and successors build family businesses that thrive across generations.

For the past 15+ years I have worked with owners, successors and management teams of family and private companies across the region — on professionalizing operations, introducing clear management and decision-making systems, and succession planning. Behind that work stand more than 200 companies of different sizes and industries.

I am the author of two books, Co-Founder and CEO of FBN Adria, a consultant on EBRD projects, and President of the Family Business Section at the Serbian Chamber of Commerce.

From sport, through entrepreneurship, to working with family businesses

My professional path began in sport — a world where results aren't negotiated but built through discipline, consistency and teamwork. I later carried those principles, almost unconsciously, into entrepreneurship: first through my own ventures, and then through consulting and working with company owners.

The turning point was meeting my mentor Eric from the Netherlands, who opened the world of family-business professionalization to me.

Through that relationship I saw for the first time what mature, international practice with family businesses looks like — where family, ownership and management are clearly separated, where there are rules of the game, boards and planned succession. I realized that this is exactly what most companies in our region are missing, and that it isn't a question of company size but of mindset.

Since then I have devoted my work entirely to family businesses. I built an approach that blends international management models with the reality of our companies — without copying others' templates, authentic and applicable. The goal is always the same: that the company can grow and operate independently of any single person, and be ready for the generations to come.

Professional roles

Co-Founder & CEO, FBN Adria
The regional branch of the global Family Business Network.
Consultant, EBRD
European Bank for Reconstruction and Development — company development and professionalization projects.
President of the Family Business Section, SCC
Programs and initiatives for family business owners at the Serbian Chamber of Commerce.
Founder, Companies Connected
A consulting platform for the professionalization and succession of family businesses.
Founder, “Ja, Preduzetnik”
One of the largest entrepreneurial communities in the region.
Author of two books
“The Modern Family Company” and “The Art of Entrepreneurship”.

Books and public engagement

In the books “The Modern Family Company” and “The Art of Entrepreneurship” I distilled the experience of working with hundreds of owners and successors into practical guides. I regularly speak at international and regional events dedicated to family businesses — from European institutions and conferences to business summits and expert media — with the same goal: to make knowledge of professionalization, management and succession available to owners in our region.

Running a family business and thinking about the next phase of growth?

Book a consultation — 30 minutes, no obligation, directly with me.

Book a consultation
Đorđe Petrović

Family business advisor, author and speaker specialized in the professionalization, management and succession of family businesses in Southeast Europe.

© Đorđe Petrović. All rights reserved.